Do you believe that your business has a clear aspiration? Taking a vision and implementing it into the day-to-day running of your business can take lots of careful planning and hard work. However, if it’s done correctly, there can be plenty of benefits for you, your customers and clients, your team, and more. In fact, implementing a clear goal into any business should be high on your list of priorities, especially if you haven’t had one before.
In this blog post, we’ll be taking a closer look into the exciting benefits of having a clear vision in business, so you can see just why you need one. No matter what your business may do, everyone can benefit, so it’s a good idea to start implementing a clear goal, or regularly working on and updating your existing one, as soon as you can.
Here at Chrysalis Growth, as a dedicated business consultant, I can support you to develop your clear vision. As your busy grows, you can quickly lose sight of your original vision. Where are you going in the future? If you aren’t looking ahead, you are preparing to fail.
How does your vision differ from your mission statement?
Firstly, let’s take a look into the differences between a vision and a mission statement. Often, these two elements of your business can get confused. Many people believe that they are ultimately one and the same, or that you don’t need a clear vision if you have a mission statement, or vice versa. However, the truth is that they are different things, and your business will benefit from having both of them in place.
Your mission statement is your organisation’s reason for being. What is your purpose? What does your organisation do? Who do you do it for, and how? A good mission statement will answer all of these questions and more. Whereas an aspiration outlines your ultimate goal, a mission statement is more to do with the business strategy and why it exists in the first place.
Your Vision is an inspiring, clear, practical, and attractive picture of your organisation’s future, one superior to the present. It focuses on what isn’t, not what is. It’s exponential, not incremental. It’s risky, not stupid. Finally it’s focussed on what, not how. Your aspiration is sacred, unchanging.
Mission is ‘now’, Vision is ‘next’.
Four exciting benefits of having a clear vision in business
So, now the differences between a vision and mission statement are clearer, what exact benefits do having a clear goal bring to your business? There are so many ways in which it can benefit your business, so these are just a few of the main ones that really show what impact a clear vision can have.
A clear vision will help to attract the people that you need
Having a clear vision can help your organisation attract the talent it needs to make this vision a reality. Talented and motivated people want to work with and for organisations that have a clear plan. If they can see themselves working towards this, and where their unique talents will fit, they are far more likely to be excited about their prospects
Making your aspiration public knowledge is a good idea, especially if you’re looking to recruit people. By doing this, prospective candidates will be able to judge whether your organisation and goals will be a good fit. You narrow down your selection to those candidates who are genuinely interested and excited about working with you. During interview stages, use the vision to formulate questions to help the interviewer select the right candidate for the job.
A good vision will also guide your existing teams
You must share your vision with current employees and create Values to support it. Creating values gives guidance on expected behaviours and helps brings the vision to life. It aids thinking and decision-making and weaves itself into the fabric of the business.
A clear vision always aids effective communication and collaboration
You probably already know the huge importance that your teams have for your business. But how can you ensure that they are working together effectively towards a common goal? Of course, this is one of the exciting benefits of having a clear vision in business. When everyone is on the same page, they will be unified in working towards making the vision come to life. In turn, this aids effective communication and collaboration by making expectations clear. If all of you employees know and understand the vision, they will have a unifying goal to work towards in a collaborative manner. This reduces the instances of misinterpretation and makes sure that everyone knows the direction in which the business is moving.
A unifying vision can be motivating for everyone
Finally, and perhaps one of the most exciting benefits of having a clear vision in business, is the fact that it provides a big boost of motivation for everyone. From the business owner to even the newest employees, everyone can benefit from having a vision to get behind. Being clear about your vision from the beginning of the recruitment process, for example, helps recruit people who are excited about it and want to work for the company. And then, once they are a part of the team, the vision is still there to provide a daily dose of motivation and a common goal for everyone to work towards. This makes for a team that’s committed, focused, and happy in their roles, which has so many benefits for the business as a whole- that all stem from having a clear vision.
It gives your customers something to believe in
This final point is perhaps the most important benefit of them all. Customers are increasingly looking for companies that have a strong vision that they can buy into and align with their own lives and values. So, if your company stands for something, and backs that up in the way that it works, this makes you different. In fact, having a strong and clear vision is one of the best ways to stand out in a crowded market.
Having a competitive edge in such an ever-growing market is crucial to the longevity of your business. Show your customers that you are moving forward and continuing to grow, rather than staying stagnant. Your vision is your main arsenal to do so here.
How to begin writing your vision
Be ready to make revisions to your vision statement before you are happy with the final version. You want to make sure you get it right so you can base important decisions in the future. A few rules before we delve into more detail:
- No more than two sentences and keep it under 30 words
- Keep it simple and digestible
- Avoid metrics – these don’t belong in your Vision
- Be specific in your wording and your make it relevant to your market
- Make it inspiring and ambitious
- Align it to your culture and values
So, what are the key steps?
- Think word association. Think of your company – what words spring to mind? This can be values, market, aspirations and so on. Jot these down and begin to formulate sentences.
- Success word association. Next, think of words that make you successful. Where do you have the edge and where could others fail?
- The obvious sentence. Now, begin forming your vision. Stay focused on the why and external nature of the statement rather than it making sense.
- The first draft. Compare your sentences and the words, what do you like about each? Highlight the parts that feel inspiring and accurate and formulate your first final draft.
- Refinement. Does it resonate? Is it memorable? Is it understandable? Ask yourself the key questions to refine your vision until you are happy this is specific to your business.
The exciting benefits of having a clear vision in business: conclusion
As you can see, there are many benefits that can come with having a clear vision, for yourself, your team, and the business itself. A clear vision can be the guiding force behind every action that your business takes, especially when coupled with a great mission statement that outlines why you do what you do.
With over 30 years in sales and marketing, I can help you to transform your business into one that is thriving through the use of innovative tactics, proven to provide impressive results.
Here at Chrysalis Growth, I can help you and your business implement a vision that will help boost your business and get you to where you want to go. To find out more about me and the services that I offer, please visit my website today or get in touch.
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